​Position Summary

We are seeking a creative and organized Social Media Specialist to manage organic content and community engagement across the company’s social media platforms. This position will plan, create, publish, and evaluate content that builds brand awareness, supports product launches, and connects with customers.

The position also requires occasional travel to trade shows, conventions, and other company events to capture and publish timely social media content.

Key Responsibilities

Social Media Content

• Plan and maintain an organic social media content calendar.
• Create, schedule, and publish content for Facebook, Instagram, TikTok, and other assigned platforms.
• Write engaging, platform-appropriate captions and promotional copy.
• Capture and edit photos, short-form videos, Reels, Stories, and behind-the-scenes content.
• Adapt content to the audience, format, and best practices of each platform.
• Promote product launches, campaigns, licensed properties, and seasonal opportunities.

Community Engagement

• Monitor comments, messages, mentions, and tags.
• Engage with online communities and route customer-service or sensitive matters to the appropriate team member.
• Support influencer, creator, and user-generated-content initiatives.
• Identify relevant trends, formats, audio, and content opportunities.

Events & Travel

• Travel to select trade shows, conventions, and company events.
• Capture photos, videos, interviews, and behind-the-scenes content during events.
• Publish timely event coverage when appropriate.
• Occasional overnight or weekend travel may be required.

Collaboration & Reporting

• Coordinate with Creative Marketing on polished graphics, product imagery, and branded campaign assets.
• Work with other marketing and eCommerce team members to maintain consistent messaging.
• Track reach, engagement, follower growth, video views, clicks, and other performance measures.
• Use performance results to recommend improvements to future content.
• Follow company brand standards and licensing, copyright, music-use, and platform requirements.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, digital media, or a related field, or equivalent relevant experience.
• Strong writing, proofreading, communication, and storytelling skills.
• Familiarity with major social media platforms and their content formats.
• Ability to create effective photography, video, and short-form social content.
• Strong organizational and time-management skills.
• Ability to collaborate with marketing, creative, design, and eCommerce teams.
• Ability to work full-time on-site in Tremont, Illinois.
• Ability and willingness to travel occasionally.

Preferred Skills

• Experience managing social media through an internship, job, student organization, freelance assignment, or personal project.
• Experience creating Reels, TikToks, Stories, or similar short-form videos.
• Familiarity with Canva, CapCut, Adobe Creative Cloud, social scheduling platforms, or similar tools.
• Basic photography, videography, and video-editing skills.
• Influencer outreach or user-generated-content experience.
• Interest in entertainment, pop culture, consumer products, or licensed merchandise.

Performance Expectations

• Consistent and timely social media publishing.
• Accurate, engaging, and brand-appropriate content.
• Timely monitoring of comments, messages, and community activity.
• Effective coverage of product launches, promotions, and company events.
• Organized maintenance of content calendars, files, and approvals.
• Regular performance reporting with practical content recommendations.
• Compliance with brand, licensing, copyright, and platform requirements.

Compensation & Benefits

• Competitive compensation.
• Professional development opportunities.
• Career growth within the organization.
• Company-paid travel for approved business events.